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Acme Brick: Retail Visualization Experiences
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Prepare to be floored. When Acme Brick decided to take its flooring business from the wholesale to the retail realm, it recognized that in-store experiences would set it apart from its rivals. As it mapped out plans for the new Patina Floor Design Store, Acme enlisted [wire] stone to develop three unique, interactive, technology-driven tools that are revolutionizing the way customers shop for flooring. With the World of Patina, Floor Creator, and Backsplash Gallery, Patina customers can use touch-screen experiences to easily find and visualize how tile, hardwoods and carpeting will fit in their futures.
World of Patina displays invite customers to view room galleries and search for products.
The World of Patina product search provides access to the entire Acme catalog of products.
The Floor Creator interactive table allows customers to select and view their tile pattern, color, layout and grout color.
The Floor Creator displays natural tile variations across a large surface area.
The interactive Backsplash Gallery allows customers to visualize more than 50 different backsplash designs and inspirational design boards.
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