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[wire] stone Digital Marketing
ConAgra's Alexia Foods: Digital Agency of Record
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As Alexia's digital agency of record, [wire] stone is responsible the development of multiple components of the ConAgra brand's overall marketing endeavors, including Website development, e-mail marketing, digital advertising, social media, as well as analytics and measurement. Our efforts in each of these categories work together in harmony to achieve the goals of Alexia's online marketing campaigns: 1.) awareness of the Alexia product line, 2.) encouraging trial of the Alexia product line, and 3.) engaging customers to interact with the brand. From developing mobile apps to working closely with Alexia's print agency [wire] stone is helping Alexia enable it's fans to "see inside our sides" via compelling interactive experiences.
[wire] stone develops, tests, and implements weekly updates that are deployed on the Alexia website to help promote products through search-optimized content and social features including customer reviews.
[wire] stone coordinates Alexia's email marketing strategy, including the cadence, content, and creative for each of the 'Club 350' newsletters.
At Alexia, high quality ingredients are at the core of their products, making ads like this one helpful to users who want to explore what makes specific Alexia products so special
[wire] stone is responsible for the build out of Alexia's Facebook tabs, each with a different focus engaging a vibrant, engaged community of more than 74K fans.
[wire] stone created this custom Facebook tab featuring this celebrity's chef's custom recipes built for Alexia, as well as tips to help make cooking easier and more enjoyable, incorporating a video-on-demand stream that launched the campaign.
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