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[wire] stone Digital Marketing
BMC : Brand Marketing
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BMC was poised for a fresh start―eager to set itself apart in a competitive building supplies industry, where rival brands can appear strikingly similar. In its 25th anniversary year, BMC turned to [wire] stone to help renew its brand, marketing collateral and Web site for a new era and a rejuvenated housing market. [wire] stone partnered closely with BMC to create a custom database―the foundation of an online experience that makes it easy for customers to manage over 350 product lines from over 150 vendors. BMC is now hammering home its market leadership with a vigorous new brand, and forging stronger communications with both customers and employees through a powerful Web site.
Builders have an eye for sturdiness. [wire] stone helped BMC project an image to its customers that stands up to the sturdy test, represented by clean, solid design in the company's new sales brochure.
The new site needed to clearly show what the company sells, where it’s available, and how customers can get it. Product selection has been simplified, and customers are easily finding answers to their questions.
Like the industry it serves, BMC wanted a brand that was bold and unrelenting. The BMC Corporate Folder reinforces that message with powerful typography and iconic silhouettes in the background.
Even a high-impact brand can lose its heft without a strong sense of guidance. [wire] stone developed an easy-to-use set of brand identity guidelines to help BMC establish and maintained a unified brand voice.
Brand visions start on the ground floor. Understanding the value of striking photography to communicate the brand goal, BMC and [wire] stone collaborated to create a custom photo library.
We're big on face time. [wire] stone designers helped BMC create arresting posters to celebrate the form's 25th anniversary milestone and introduce the new brand to employees and customers.
Online, on the mark and off the charts. BMC's new Web site is not only visually compelling and distinctive in the industry, but gives the company a vital new tool in communicating with customers and its staff.
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