[wire] stone Digital Marketing
Cartier: Interactive Historical Retrospective
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In April 2012, luxury goods maker Cartier held an exclusive exhibition at the Cartier Mansion in New York to celebrate
the reissue of its legendary 70s era Aldo Cipullo-designed gold bracelets and rings. [wire] stone was hand-selected to build a centerpiece digital experience for this A-list only,
glitterati event. Working with a large, diverse team of partner and client contacts, [wire] stone's band of emerging
experience architects, designers, and creative technologists delivered an interactive historical retrospective of
iconic industrial-chic period jewelry featuring Cipullo’s best-known design, the Love bracelet. The solution was lauded by press and visitors alike,
piquing Cartier's interest in extending this type of memorable digital experience across its brand.
Given our affinity for the luxe life, [wire] stone will be eager to make the scene.
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To tell the opulent history of the Cartier brand, [wire] stone designed and developed this interactive video wall installation for an exclusive NYC event.
Beautiful and educational, the touch-enabled Cartier retrospective experience is a captivating addition to the Cartier Mansion in New York.
Partnering with our client HP on the enabling display technology for this opportunity was a classic exercise in pushing the bounds of possibility.
Integrating high-tech digital experiences with various museum-quality installations by Cartier allowed [wire] stone to extend the attractive power of this iconic brand.