[wire] stone Digital Marketing
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It takes savvy to untangle a web. How do you bring consistency to a website with millions of pages and a
constantly updated product line? How do you make that website dynamic enough to support the world’s
leading technology company? That was [wire] stone’s challenge with the three-step HP Clean Sheet initiative.
First, we evaluated existing content to decide what could easily migrate to the new site. Next, we developed
infographics to explain HP products and services with uncomplicated, visually engaging designs. Finally,
we created sharply written, easy-to-navigate pages to simplify the customers’ search. What was once a mass of
legacy data is now a dynamic online experience.
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With the Clean Sheet approach, customers can get to the point with concise “book-and-chapter” copy about the product or service. The format often eliminates the need to scroll down the page to follow the story, making it easy to search for supporting content and assets.
An enticing infographic pays off the Clean Sheet story. The careful integration of imagery and copy invites the customer to step beyond the first page and explore the full range of product information.
Conceptual infographics like this one for HP Hardware Support draw customers into the story. Compelling visuals deliver insights to the audience about the HP value proposition.
This page reflects the capacity of the Clean Sheet format to convert complex subject matter, such as Cloud Computing Solutions for Hybrid Delivery, into an engaging customer experience that’s easy to navigate.
This infographic brings visual clarity to the dual “chapter” message that customers who choose HP Cloud Solutions for Hybrid Delivery can experience security and control in tandem with vast computing capacity.
Employing a technique of tiered illustrations, infographics such as this one can communicate the otherwise complex information in entertaining, interactive style. As customers mouse over each stage, they see that HP understands their challenges (tier one), offers solutions (tier two), and finally delivers results (tier three).