Jim Beam: Digital Agency of Record

Jim Beam is the world’s best selling bourbon. While that distinction may be good enough for some brands, this iconic distilling company is focused on an even greater achievement: recognition as the number-one North American whiskey. In its pursuit of this goal Jim Beam has relied on [wire] stone to help it build closer customer relationships by extending its brand into event-based and digital consumer experiences. The eCRM platform, the Brotherhood of Bourbon, designed and developed by [wire] stone gave Jim Beam the capability for online personalization, transactional eCommerce, real-time kiosk-based registration, ongoing online and offline communication, and continual analysis and optimization of program offerings. These powerful consumer connections, along with a technically-advanced new web site, display ads, and multiple Beam Racing program activities enabled [wire] stone to help Jim Beam achieve a lift in case sales volume, eCommerce sales, and customer engagement scores. Cheers to that.