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[wire] stone Digital Marketing
ConAgra's Kid Cuisine: Digital Consumer Experiences
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Inquiring moms want to know: can they serve food that's fun for their kids without compromising on quality? Kid Cuisine replies with an emphatic "yes!" But facing general skepticism for kid-friendly products, the brand needed a Web presence to back up its message. [wire] stone recharged the Kid Cuisine Web site to reinforce the brand's commitment to wholesome ingredients. At the same time, the new KidCuisine.com engages moms with social opportunities to post blogs, review products, and discover promotions. With the new Web site,
also helped the brand launch its Snack Stix product line in conjunction with a major TV campaign.
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Kid Cuisine wanted a Web site to help moms feel good about serving its products. [wire] stone brought it home with imagery and messaging to reinforce that food can be both fun and wholesome.
The proof is in the food. [wire] stone built a user experience so moms could easily view a menu of Kid Cuisine snacks and meals, and click to learn more about each product.
How do you show moms that you understand their desires for their kids? Tell it in a story. We helped Kid Cuisine turn its internal brand vision into the Kid Cuisine Promise.
Here's what's on the menu. Kid Cuisine is proud of its products, and the new website makes it convenient to navigate through the entire line up of meals and snacks.
With a combination of vibrant design and energetic copy, the new Kid Cuisine website connects with moms who want their kids to enjoy the best part of childhood.
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