[wire] stone Digital Marketing
Limelight Networks: Brand and Marketing Platform
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A highly technical company becomes a highly approachable brand. Limelight Networks is a global infrastructure services company that provides digital logistics solutions around delivery, storage, processing, and monetization of digital content and experiences on a massive Internet scale. Our challenge? Turn that last sentence into plain English. We refreshed the brand and created an integrated marketing platform that touched every part of its business. The new brand is intelligent, friendly, and approachable—and has differentiated Limelight in an industry full of icy blues and geek speak. It also helped Limelight grow to #1 in overall entertainment impressions and become the #2 content delivery network provider.
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Branding images, such as this one for their annual report cover, were created to convey Limelight's unique benefit: a wide-open space of possibilities to connect with today's digital consumer.
Integrated demand gen campaigns drove customers through a streamlined sales funnel of customized landing pages with premium downloadable content, such as whitepapers and briefs.
CDN customers want to know their content is delivered by a robust, global network. This network map showed their global reach in a sophisticated and differentiated perspective.
We created a mobile landing page that showed off Limelight's mobile video capabilities, which automatically detects the user's device model and delivers a version of the video best suited to that device's capabilities.