[wire] stone Digital Marketing
Microsoft : Visual Studio 2012 Product Launch
Microsoft Visual Studio is the leading integrated development environment (IDE) used by software developers across the
globe to create everything from Web sites to enterprise applications to the latest smartphone apps. And it represents
more than $1B in business for Microsoft. Microsoft asked [wire] stone to help it position, develop creative assets, and launch the latest and biggest release yet, Visual Studio 2012. [wire] stone was responsible for creating the strategic marketing platform, RISE, for the worldwide campaign. We helped Microsoft launch the platform internally first and then created assets—such as video, motion graphics, sales materials, PowerPoint decks, and more—for the live and online, worldwide launch event. Also, we helped drive ongoing demand generation, assisting with media placement and analytics. Why did Microsoft choose [wire] stone? Because we delivered a peerless combination of strategy plus execution coupled with a highly responsive, knowledgeable, and dedicated team able to meet Microsoft’s time-sensitive requirements for the launch and beyond.