Olivet Nazarene University: Social Media Engagement

Students join the campus community before they even enroll. Olivet Nazarene University knew that the campus experience they offered to prospective students was as important as their degrees. But how could it give them a taste of campus life before they were there? Social media. [wire] stone created a highly interactive online community that immersed prospects into the university with Flickr feeds, YouTube videos, and UStream broadcasts. And future students could start playing an active role by submitting their own comments. They must have enjoyed their virtual experience of Olivet campus life—enrollment numbers shot up by 18 percent.