[wire] stone Digital Marketing
tag: Online Retail and Social Media
You may not know the brand just yet, but chances are you know (and own) a
few stylish home accessories from tag—the cute candle from a local boutique or
holiday tablecloth from your favorite home store. For more than 30 years, tag
has distributed its popular collections of home products through independent
retailers from coast to coast. However, tag found that customers wanted to
complete the look of a collection with items not always carried by stores.
So we created tag2u.com, an interactive online retail location where you can
shop the full tag product catalog, find inspiration for creative seasonal
decorating and entertaining, and find nearby tag retailers. To spread the
word about this exciting new home goods site, [wire] stone and tag also
launched a marketing campaign that includes social media, community building,
online demand generation, search marketing, and turnkey web marketing tools for
distributors. With the help of [wire] stone, soon tag will not only add some festive flair
to your household, but it will be a household name itself.