tag: Online Retail and Social Media

You may not know the brand just yet, but chances are you know (and own) a few stylish home accessories from tag—the cute candle from a local boutique or holiday tablecloth from your favorite home store. For more than 30 years, tag has distributed its popular collections of home products through independent retailers from coast to coast. However, tag found that customers wanted to complete the look of a collection with items not always carried by stores. So we created tag2u.com, an interactive online retail location where you can shop the full tag product catalog, find inspiration for creative seasonal decorating and entertaining, and find nearby tag retailers. To spread the word about this exciting new home goods site, [wire] stone and tag also launched a marketing campaign that includes social media, community building, online demand generation, search marketing, and turnkey web marketing tools for distributors. With the help of [wire] stone, soon tag will not only add some festive flair to your household, but it will be a household name itself.